Kering Generation Award X MENA
Luxury group Kering's sustainable-fashion startup award, run with the Saudi Fashion Commission. It started as a Saudi-only edition in 2025 and was widened to all of MENA in 2026, with mentoring, a residency at The Garage in Riyadh and a trip to Paris for the winners.
[ What you get ]
For winners: three months of expert mentoring, a six-month residency at The Garage incubator in Riyadh, a trip to Paris (Kering HQ, Plug and Play Paris), a presentation at the ChangeNOW 2026 summit, and access to Plug and Play's network of brands, distributors and investors.
[ Who it's for ]
Sustainable-fashion startups from the MENA region (2026). Themes: regenerative materials and clean production, circular design and business models, nature and animal welfare, consumer awareness.
- Run by
- Kering with the Saudi Fashion Commission (Ministry of Culture), delivered with Plug and Play
- Equity
- Not published
- Format
- Hybrid
- Where
- Riyadh
- Duration
- Bootcamp and award (the 2025 edition ran a 3-day Riyadh camp); then 3 months of mentoring and a 6-month residency
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Fashion · Sustainability · Creative
[ Elden Studios ]
Accepted? Show up with a product.
Programmes back founders who ship. Elden Studios builds your MVP in weeks, in your name, so you walk in with something live.
Get your MVP quote[ Similar programmes ]
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Checked against the operator's own pages on 3 October 2026.